Over the years dealing with wedding venue businesses, I have heard the same three wedding venue myths repeated again and again, which are directly impacting upon venues’ conversion rates and ultimately their success and profitability. So, let’s break down those wedding venue myths once and for all: Myth 1: “Your …
Over the years we have become increasingly aware that the romance of the wedding industry can mask its wasteful nature. I combine expert wedding venue business management & consultancy services with a sharp focus on sustainable and environmentally friendly wedding practices, to support wedding venues across Wales to create more …
Wedding season is nearly behind us and now it’s time to reflect and to plan ahead for next year’s engagement & wedding seasons. Many venues I’ve spoken to in recent months have all been saying the same thing – bookings for 2023 and 2024 are down year-on-year or against projections.A …
As we all know, the world is in a pivotal position. The effects we’ve seen around the world just in recent months – floods, famine, extreme heat, water shortages, fires are starting to affect us all and we’re really beginning to see the repercussions. But how does that affect your …
Fairy-tale weddings Castle weddings are a fairy-tale dream for many Welsh couples, but in reality, these unique and historic venues require specialist knowledge and careful wedding venue guidance. From health and safety measures to decorating delicate facades, a castle wedding often comes with a range of conditions that couples and …
The Wasteful Nature of British Weddings Over the years I have wondered how can the British Wedding industry offer more sustainability? I’ve become increasingly aware that the romance of the wedding industry masks its wasteful nature… The amount of disposable ‘tat’ that is wheeled into every wedding and thrown out …
A question I regularly get asked is “…so, err what does a wedding venue business consultant actually do, Zoë?”… A wedding business consultant is someone who analyses your marketing, your venue and team, and analyses what works. They will set goals and changes to increase your profitability. How do I …
There are two main drivers influencing wedding trends for 2022, which wedding venues, looking to capitalise on the latest themes for their website & social media imagery, need to keep in mind… With an ever-emerging appetite to be more sustainable and eco-friendly in our choices across all areas of our …
Whether you’ve been in the wedding venue business for decades or consider yourself a newbie to the industry, one of the fundamental questions to get right from the outset is “How do I sell my Wedding Venue?”. To effectively sell your wedding venue, you need to combine a range of …
The discussion encompassing LGBTQ+ rights and diversity in the wedding venue industry and its neighbouring businesses has been something I have been longing to address for quite some time. I have been in the wedding industry for many years and have had the ability to experience both the welcoming, loving …
